I have been noticing that many large stores have front desks. They're not manned - or at least they haven't been while i've been there. They're impressive, make the store look a bit more upscale. Sometimes there are freebies on the surface, things to click to leave notes for the owner or to get customer service. Store policies can be displayed here. Usually there is information about how to join the store group or a subscribe-o-matic so the customer can get join the stores mailing list.
In each case pictured below, the color scheme and style of the store is reflected in the design of the front desk.