Monday, October 29, 2007

notes pt3 VW conference notes

a cool idea - other parts of the company benefit (or could benefit) from these in world experiments

companies get consumer research opportunities, new product development ideas

ROI needs to include positive changes in attitude towards the brand, along with increased sales, increased traffic to website

ROI - might get more data from same budget, more sales from the same budget because of multiplication of effort

we're in world to learn - tht's hard to remember - it's not about the nubmers at this point

im going to come back and pull all the roi stuff together once i get hte notes typed in

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