Saturday, October 27, 2007

notes part 2 from VW conference 2007

people want to be entertained, don't care where, lines between types of sites blur
- people want stories, narrative, want to be involved
- the question becomes how do we tell a story in an environment not really set up for that - non-linear stories, open ended content so users can insert themselves into story

VW are the first communication medium where people can be together, most projects for hte design company not for entertainment compnay but for brand/products
- VW are replacement for tradiitonal media ads - because people not watching,using dvr's --- so engage online

stories have to be something users can have an effect on, determine outcomes - brands have to give up control
VW not traditional story - it's experience - story elements, but users build story, each user's story can be different
- no good case studies yet for designers to show customers or to show management

hard to scale up to large audience in VW to actually be interesting to advertisiers, to make development costs worth their while
- need compelling fresh content - liek the CSI effort with their new mystery every month
- has to be someplace you can hang with your friends like on myspace and facebook
- companie shave to be willing to experiment, to take small steps

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