Saturday, October 27, 2007

CSI and SL

I was on the Dr. Dobbs island with a bunch of other folks, dancing, talking about the SL-based CSI episode and waiting for the grid to crash from all the news members the promoter/LL/we hoped the show would attract. We all liked the show pretty much - we want the wall-screen size television. we all wanted to be the white rabbit or at least a cybercelebrity.


Looks like the powers that be may have overestimated the appeal of csi:ny in sl - - the grid didn't crash tho the sl web site did. the OnRez site crashed too it seems. There are lots of empty islands. There were almost 500,000 signups/registrations, but they didn't all come in (at least not all at once).

the idea was great - you can be the csi types and do the crime solving; the was product placement to make it seem even more real; the islands looked like city setting; they had greeters on the island that first night anyway and lots of signs nad arrows to help people move around

why didn't people jump on the idea?

- is it possible people didn't relaize the virtual world was real, tha thte commecial was real?

- my students said that of all the csi's, ny was their least favorite - it did fairly goodin the ratings - according to the overnight ratings reported in cynthia turner's cynopsis ( it did 8.9 rating/15 share - the highest for the time slot on any network. The show before it (criminal minds) did a 9.6 rating so csi lost some of the lead-in audience. The bad thing about the audience tho is cbs overall does the worst of the 4 main networks among the audience advertisers want, 18-49 year olds. and that age group is the one most likely (at this point) to hop online nad check things out. So older audience might not be the right one to target for an online adventure

- are people leery of downloading anything these days? At a presentation at the Virtual Worlds conference in San Jose in October,2 07, a representative from Puzzle Pirates said that only about 30% of the people who came to their site downloaded the app - and about half of those who downloaded stopped the process when they got the screen that mentioned it was a signed java application and they had to agree to something. People stopped because they were afraid - was this a sign of something wrong, something would happen totheir machine... ----- so maybe people didn't want to downlaod someting outside their browser, maybe they didn't know how to download (see the bit about the older audience above?

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