with another prof and a student...we're going to different branded islands/sites looking for things they're doing, signs, events, any evidence company comes in world...
The PR prof, Arhlene Flowers, looked for PR statements - who's in SL and why, what do they hope to accomplish, their goals - and found quite a list of companies who have done something in SL
Then the student, Jordan, and I have gone to allthe sites for those companies and taken pictures, recorded branding elments we saw, looked for evidence of events, employees regularly schedule, for how the company uses the site
We've looked at about 30 sites - not everybody but all the companies for whom Arhlene found PR statements
There are some pictures from the project on the side of the screen in the Flickr badge.